NEW DESIGN CONCEPT AUTOGRILL PIU’
TEXTURES
The tradition of past and the vision of the future told through the use of different materials and surfaces.
Brass, the identifying color of the logo, becomes the main theme of the entire project, giving life to precious details.
Green leather takes shape from the tones of raw coffee, transporting us to the places of origin.
Copper is the material of kitchen utensils, it embodies the value of simplicity and familiarity.
Marble reminds us of the preciousness of the facades of the Milanese buildings and the timeless solidity of the Milan Cathedral.
Natural iron supports the logo, emphasizing it through the chromatic contrast, both in the veil and in the wall communication.